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Amazon Prime Day 2021

If you're anything like us, you're probably eagerly anticipating the massive online shopping event. Whether you're a DIYerinterior designer, moving into a new space, or are just looking to spruce up your home with new gadgets, you can score big on Prime Day.


And now that the date has been announced, it's time to start planning. From discounted appliances and cleaning supplies to tech markdowns and furniture, there's something for everyone.

Scroll down to find out everything you need to know about Amazon Prime Day 2021.

What is Amazon Prime Day?


Amazon Prime Day is the e-commerce giant's annual sale that typically runs for 48 hours. It began in 2015, the year Amazon celebrated 20 years of e-commerce success. Shoppers can expect to see sweet deals on a range of top-rated products in various categories: kitchen, personal care, electronics, pet supplies, smart home—you name it. According to Amazon, shoppers saved $1.4 billion on markdowns last year.

Anyone with access to a Prime membership can take advantage of the event. If you're not a member, you might consider signing up for a free 30-day trial just to participate in the sale. You can cancel your trial before the 30 days are up to avoid being charged—but if you end up loving it, you can continue on with a paid account ($12.99 per month or $119 per year).

When is Amazon Prime Day 2021?


This year's Amazon Prime Day begins at 12 AM PDT Monday, June 21, and ends at 11:59 PM PDT, Tuesday, June 22.


The sale typically takes place in July, but on account of the coronavirus pandemic, 2020's event was held in October.

When Do Prime Day Sales Start?


Though we don't know the exact dates yet, we can make an educated guess based on what happened in previous years. Amazon Prime Day sales are usually 48 hours long, beginning at 12:00 a.m. PT the first day and ending at 11:59 p.m. PT the second day.

What Other Brands Offer Prime Day Deals?


Lots of brands and online retailers hold adjacent sales during Prime Day. If 2021 is like previous years, you can expect deals at WalmartTargetNordstromMacy'sHome DepotBest BuyWayfairOverstockKohl'sQVCWilliams-SonomaSur la Table, and Bed Bath & Beyond. In terms of specific brands in the home goods space, you might see sales from DysonNespressoCasperBrooklinen, and Allswell.

What Prime Day Categories are Best to shop?


If you're in the market for consumer tech, you'll find deals on tablets, smart home hubs, thermostats, phones, computers, headphones, TVs, speakers, and more. And in the home improvement category, you'll see discounts on everything from storage solutions and gardening products to kitchenware and bedding. 

Additionally, Amazon usually offers deals on its own products and services, like Kindles, Kindle Unlimited, Fire Sticks, Fire tablets, Alexa, and more. While we don't know what the discounts look like this year, the top-selling products and services in previous years were anywhere from 10 to 80 percent off.

What Sold the Best Last Year?


In 2020, small appliances, like blenders, toasters, coffee makers, and humidifiers were hot commodities. That said, the best-sellers were mostly high-tech cleaning products, including vacuums, carpet cleaners, and pool cleaners.

What Can I Shop For Now On Sale?


While Prime Day may not start until June 21, we've rounded up some of the top-selling items from last year, along with some of our favorite picks to shop. We'll continue updating this list with more sales as they begin, so check back for more deals.

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